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This web site had the following in the site, "Want more repeat business? Delight customers with data-driven communications." We noticed that the web page stated " Designed for Online and Mobile Commerce." It also said " With simple code or step-by-step Instructions. Easily harness customer and purchase data in your marketing strategy. Rapidly deploy additional data on user events and behaviors with our exclusive Digital Commerce API. Trusted by Hundreds of Online Businesses." The header had automated emails as the highest ranking optimized keyword. It is followed by marketing automation for commerce, customer retention marketing, and customer retention software which isn't as ranked as highly as automated emails. The next words mineful.com uses is customer analysis. customer retention was included and could not be understood by web engines.